Dorothy Perkins Unveils Kardashian ''Kollection''

From left to right, Kourtney, Kim and Khloe model their Kardashian Kollection for Dorothy Perkin

Kourtney, Kimberly and Khloe have joined celebrities like Kate Moss (Topshop) and David Becham (H & M) in collaborating with high street retail gaints in the United Kingdom to immortalize their individual styles. They launched almost 100 pieces of their designs with prices ranging from £12 to £75 for the bulk of the range and is available in sizes 8 to 16. 

Khloe, Kourtney and Kim embrace leopard print in their Kardashian Kollection for Dorothy Perkins

Highlights of the range include smart fitted party dresses inspired by Kim, a selection of floaty, bohemian-style blouses similar to those worn by Kourtney, and a range of quirkier items taking their inspiration from Khloe's more offbeat style. The  ''Kollection'' incorporates a range of colours including purple, blue and gold with a lot of glitz, sequins and bold leopard prints.

It also includes delicate lace dresses and coats as well as a range of daytime and glitzy evening bags emblazoned with the 'Kardashian Kollection' logo.

The retailer, owned by Philip Green’s ArcadiaGroup, launched the Kardashian Kollection designed by the starlets of reality TV show Keeping up with the Kardashians as they make a play for Christmas spend.

The ''Kollection'' was launched at Westfield London on Saturday November 10. The range is on sale both online and in stores from November 8 with a number of the designs reportedly sold out. 

Arcadia boss Philip Green has pulled off a brilliant coup by hiring the three Kardashian sisters (from left, Kourtney, Kim and Khloe) to come up with a range that is largely bodycon bandage dresses for £50'

Eight Bhs stores will also sell the clothing through shop-in-shops and it will be rolled out to Dorothy Perkins stores in Asia and the Middle East.

US department store Sears already sells the Kardashian Kollection, as well as Australian retailers David Jones and Strandbags.The move is the latest celebrity tie-up for Green who famously collaborated with supermodel Kate Moss for Topshop.

Dorothy Perkins buying director Charlotte Pettican said: “This was an opportunity we couldn’t miss. Knowing how popular [the Kardashian sisters] are and the huge interest they attract, it enables our customer to buy in to their lifestyle and emulate their look at a great price.”